Participants at this year’s Green Week, which took place in Brussels last week, had a chance to vote for their favourite Drop by Drop ad. The winner of the Green Week vote is “Eat less water”, an ad designed by Chiara Alfiero from Italy. The ad encourages people to waste less water by reducing their food waste.Drop by Drop is a United Nations European Ad Competition on water preservation. Top 30 finalists have been selected and the overall winner of the competition will be announced on 5 June (World Environment Day) in Copenhagen by His Royal Highness The Crown Prince of Denmark.
The competition is part of The Future We Want, the UN’s global campaign leading up to the Rio+20 Conference in June 2012.