The campaign has been developed around a viral video about a little girl named Molly who lives in Nairobi’s Mathare slum. Like more than 20 million other children around the world, Molly is getting the education and nutrition she needs to grow and learn with the help of the WFP’s school meals programme.
For every person who watches the video and takes a short quiz about Molly’s life, a generous donor will provide a child like her with a meal in school. The goal is to raise 50,000 meals or more by World Food Day on 16 October.
By taking a little bit of your time you can make a difference in the life of a child like Molly. Watch the video below, take the quiz and tell your friends!
The theme of this year’s World Food Day, “Agricultural cooperatives – key to feeding the world“, aims to highlight the role of cooperatives in improving food security and contributing to the eradication of hunger. The topic is especially relevant this year, since 2012 has been designated “International Year of Cooperatives” by the UN General Assembly.